ABSTRACT
The study examined brand advertising and consumer behavior of Radio advert as a frame for analysis. Documentary methods of data collection as well as self - administered structured questionnaire were used to elicit information from the respondents. From the descriptive statistical techniques used it was observed that the majority of the respondents at Uyo L.G.A. AkwaIbom state. that use noodles regularly aged between 26 – 30 years, which is the age bracket of rigorous activities because of their strength and youthfulness. Likewise, the majority of the respondents were females because female respondents use noodles more than the male and female were more willing to participate supporting the general notion that manual laundry in our society is mostly done by female folk. The results established four key factors as paramount and crucial and indeed relative to the strengths and weaknesses of brand adverstising. These are the language the celebrity used, how the advert is packaged and what price it will go for. The research findings thus support Ayuk and Nyaseda‘s (2008: 9) assertion that a ―well-known and well-liked personality within the society evoke likeness and good image towards a product or services‖. The findings also buttressed the source credibility model which explains that the acceptance and favourable response to an advertisement message depends on the perception the audience have about the expertise, trustworthiness and knowledge of the source. It is quite noticeable that a good percentage of the respondents were influenced by the package of the product and their purchasing power. It was also deduced that respondents are more swayed to buying the Indomie noodles in the following order; due to feelings they experienced from watching advert overtime (36.%) and also from their experience of watching Radio’s in the New Masquerade play (40.7%). However, 13.3% were influenced by their family experience of usage of the product while 10% of the respondents were emotionally motivated to buy this product through other factors such as personal instinct, curiosity, price indices of the product and mere need to just buy something for use. It can be inferred from the findings of the research that the acceptability of a product as a result of its commercial is due to celebrity ‘s endorsement of the product.
EXCERPT FROM THE STUDY
The significance of school plant planning is inestimable in realising educational goals and objec...
BACKGROUND OF THE STUDY
No matter how organized a business organization is, most of the problems faced...
Abstract
This study examines the Impact of Cashless Policy on the Performance of Nigeria Financial Institutions. This s...
ABSTRACT
The study researched into how telecom companies in Nigeria with particular focus on Glob...
ABSTRACT
The project design and construction of an automatic water level controller is aimed at realizing a simple, portable cost effecti...
Abstract
This study is on impact of public pit toilet and its associated problem. The total population for the study is...
ABSTRACT
This central thrust of this research is to appraise the inmates’ rehabilitation facilities in Nigerian Pr...
ABSTRACT
Globally, human-wildlife conflict is increasing due to increased encroachment by human populations into natural habitats. The hi...
ABSTRACT
Disinformation, misinformation, and fake news have been and are becoming an increasing problem online. The authenticity of onlin...
ABSTRACT
This study was carried out to examine students’ perception of biology class-room environment on their aca...